If so, what type should you get? DSLR? Mirrorless? Superzoom? Compact (Point-and-Shoot)?
And what brand: Canon? Nikon? Sony? Fuji? Olympus? Kodak? Other?
The choices are endless. And cameras are expensive. The last thing you want to do is to spend several hundred dollars on a camera and then find out it’s not suited for the kind of pictures you want to take.
The purpose of this guide, therefore, is to provide a systematic and quantitative process of selecting the very best camera for your personal needs so that you don’t make a mistake.
Note: This is a rather long and technical article. If you want to skip all the technical stuff, jump down to the “Summing Up” and “Action Plan” sections at the end to get a concise summary of the results and how to put them to use.
Recently, I was shopping for a new camera. I was considering both DLSR and Superzoom cameras.
Zoom was very important to me as one of my main purposes for getting a new camera was to photograph wildlife. My current cameras have only limited zoom and I am constantly frustrated because I can’t get close enough to the wildlife to get a good shot.
But when I started comparing cameras, I immediately got confused.
DSLRs designate their lenses in mm focal length. For example, 18mm, 140mm, 200mm, 300mm, etc.
Superzoom cameras, on the other hand, designate their lenses by zoom factor, which can range anywhere from about 35x to up to 83x on the new Nikon Coolpix P900 camera. These factors are based on the zoom from the lowest focal length of the camera to the longest focal length and can be quite misleading. For example, a 30x zoom on one camera can be quite different than a 30x on another camera, depending on the actual focal lengths used on each camera.
And these zoom values tell you almost nothing about how much objects will be magnified over what you see with your naked eye. I have a 4x zoom compact camera that magnifies only slightly over what I see with my naked eye. How disappointing is that?
As a result, these different designations make it extremely difficult to compare the different types of cameras and lenses.
What I really want to know is how much larger will a lens make an object appear over what I can see with my naked eye. That’s all.
Well, it took a long time, but I think I finally have it all sorted out.
Botanists will tell you to have a vision for how you want a plant to look before you start pruning it. The same is true for your life and your business.
Whether you’re talking about programs, processes, personal commitments, or even people – over time, they all tend to accumulate. You simply end up with more of everything. However, overgrowth impedes your ability to scale yourself and your business. In order to grow, you’re going to have to prune.
Continue reading The Pruning Principle at Full Focus.
It’s that time of year again. The weather is changing, leaves are falling off the trees, and your favorite leadership podcast is talking about Strategic Planning again.
If there’s one thing that humans do well, it’s imagining the future. (We can do it badly, too, of course.) But the important thing is that we can create better outcomes for ourselves and our businesses when we do it intentionally. That’s where Strategic Planning comes in.
Continue reading 6 Essential Ingredients for Effective Strategic Planning at Full Focus.
“Quiet quitting” seems to be the hot topic of conversation in business and leadership circles right now. But what exactly is “quiet quitting”? How can you figure out if your employees are doing it? And, perhaps most importantly, how can you create an organizational culture where your team members will feel empowered in their job?
Continue reading How to Avoid Quiet Quitting in Your Business at Full Focus.
You spend your days managing details, scheduling meetings, and replying to emails — by the time you start on the “real work,” the workday is half over. This ends up cutting into your personal life as you try to make up for lost time. It all leads to you feeling more tired, more stressed, and less productive at work and at home. If you heed our advice, you can minimize this pain. The advice is simple: hire an executive assistant!
Continue reading 5 Mistakes Business Owners Make When Hiring an Assistant at Full Focus.
Last week we talked about the importance of a thriving company culture. Hopefully, Michael and Megan made the case that a company culture is both important and the responsibility of the leader. We’re going to continue that conversation by talking about how businesses can actually cultivate a thriving company culture – no matter where they’re starting from.
Continue reading 4 Ingredients for a Thriving Company Culture at Full Focus.
Anywhere you find a group of people, you’ll find a culture. That’s true for families, churches, cities, neighborhoods, and anything else you can think of that includes more than one person. This idea is especially true for businesses. Leaders need to have a vision for how they want their culture to look and feel. If they don’t, they could find themselves surrounded by a toxic culture that not only hurts business but makes everyone miserable.
Continue reading Why a Thriving Culture Is Essential at Full Focus.
Your business is probably the largest single asset in your portfolio. You’ve invested time and money, and, one day, you may want to see a healthy return on those investments. If you want to maximize the value of your business, then you should start making plans today.
Continue reading How to Maximize the Market Value of Your Business in 8 Steps at Full Focus.
There is no denying that you will get further, faster with a good coach. But what about a great coach? How much further could you get with amazing coaching? Today’s episode tackles that question by talking with LeeAnn Moody, Director of Performance Coaching for Full Focus. LeeAnn and Michael break down the four characteristics of great coaching and help you identify what you might need to be successful for your organization.
Continue reading What Makes Good Coaching Great at Full Focus.
During the height of the pandemic, everyone was forced to go remote. But, now that offices have opened back up, leaders and staff are confronted with some challenging questions around a seemingly basic concept: Where should work happen?
Continue reading What Elon Musk Gets Wrong About Remote Work at Full Focus.
What if you could grow your business and only do about 20% of the work you’re currently doing? If that were true, you would do almost anything to find out how to do it, right?
Continue reading The 10/80/10 Principle: Grow Your Business with 20% of the Work at Full Focus.
